Our Story

Faith, Family & Farming — five generations of Texas land, rooted in Victoria since 2014.

Established 2014 Victoria, Texas
Our Roots

Five Generations of
Texas Land

Jackie & JonAnn Welch have been farming the Texas soil for over 40 years. What started as a family cotton farm has grown into a destination — a place where people come to taste, explore, and connect with where their food and drink comes from.

In 2014, they opened J. Welch Farms to the public — bringing their estate wines, craft beer, olive groves, and wide-open spaces to the Victoria community and visitors from across Texas.

We didn't just farm the land — we built a home for everyone on it.

40+ Years Farming
5th Generation
2014 Est. Victoria, TX
What We Stand For

Faith. Family. Farming.

These three pillars have guided the Welch family for over 40 years and five generations of Texas land stewardship.

✝

Faith

Our faith is the foundation of everything we do. It guides how we treat our land, our guests, and each other — with care, intention, and gratitude.

🤝

Family

J. Welch Farms is a family business in every sense. From Jackie & JonAnn to their children and grandchildren, this farm is built on love, hard work, and togetherness.

🌾

Farming

Five generations of working this Texas soil. We believe in growing things the right way — with patience, pride, and a deep respect for the land that sustains us.

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